Industry insights

Analysis, research, and technical perspectives on programmatic advertising from the AdVolcano team.

Industry·June 12, 2026·8 min read

Five Programmatic Trends Reshaping Enterprise Media in 2026

From AI-driven optimization to CTV measurement standards — the shifts every media buyer should understand.

Measurement·May 28, 2026·12 min read

A practical framework for proving media impact with geo-lift studies and holdout testing.

Technology·May 14, 2026·10 min read

How to identify unnecessary intermediaries and reduce supply chain costs by 15–30%.

CTV·April 30, 2026·9 min read

Cross-device attribution strategies for connected TV campaigns in a fragmented ecosystem.

Strategy·April 15, 2026·7 min read

The financial and operational case for reducing vendor sprawl in programmatic buying.

Technology·March 22, 2026·11 min read

Technical deep dive into bid shading algorithms and their impact on campaign efficiency.