< 0.5%
IVT rate
Across platform
99.2%
Pre-bid block rate
Known fraud patterns
MRC
Accredited
IVT & viewability
24/7
Threat monitoring
SOC team
IVT detection
Multi-layered fraud detection combining behavioral analysis, device fingerprinting, and industry blocklists.
- ■ General Invalid Traffic (GIVT) filtering
- ■ Sophisticated Invalid Traffic (SIVT) detection
- ■ Bot and crawler identification
- ■ Datacenter traffic blocking
- ■ Click injection prevention
- ■ Ad stacking and pixel stuffing detection
Brand safety
Pre-bid content classification across 50+ language models with customizable category blocking.
- ■ IAS and DoubleVerify integration
- ■ Custom keyword blocklists
- ■ Category-level blocking (15 IAB categories)
- ■ Page-level URL exclusion
- ■ App store rating filters
- ■ News sentiment scoring
Supply path optimization
Identify and eliminate unnecessary intermediaries in your supply chain.
| Feature | AdVolcano | Industry Average |
|---|---|---|
| Supply path transparency | Full ads.txt/sellers.json validation | Partial |
| Direct publisher connections | 2,400+ | ~800 |
| Average supply hops | 1.8 | 3.2 |
| SPO recommendations | Automated | Manual |
Audit your supply chain
Get a free supply path analysis showing potential savings and fraud exposure.
