Fraud Prevention & Brand Safety

Protect your media investment with MRC-accredited IVT detection, pre-bid brand safety filtering, and transparent supply path reporting.

< 0.5%
IVT rate
Across platform
99.2%
Pre-bid block rate
Known fraud patterns
MRC
Accredited
IVT & viewability
24/7
Threat monitoring
SOC team

IVT detection

Multi-layered fraud detection combining behavioral analysis, device fingerprinting, and industry blocklists.

  • General Invalid Traffic (GIVT) filtering
  • Sophisticated Invalid Traffic (SIVT) detection
  • Bot and crawler identification
  • Datacenter traffic blocking
  • Click injection prevention
  • Ad stacking and pixel stuffing detection

Brand safety

Pre-bid content classification across 50+ language models with customizable category blocking.

  • IAS and DoubleVerify integration
  • Custom keyword blocklists
  • Category-level blocking (15 IAB categories)
  • Page-level URL exclusion
  • App store rating filters
  • News sentiment scoring

Supply path optimization

Identify and eliminate unnecessary intermediaries in your supply chain.

FeatureAdVolcanoIndustry Average
Supply path transparencyFull ads.txt/sellers.json validationPartial
Direct publisher connections2,400+~800
Average supply hops1.83.2
SPO recommendationsAutomatedManual

Audit your supply chain

Get a free supply path analysis showing potential savings and fraud exposure.