Real-Time Bidding Engine

Purpose-built bid infrastructure processing 180 billion requests daily. Median response time under 42ms with 99.97% uptime across global edge nodes.

AdvertiserAdVolcano DSPBid LogicBudget MgmtAd ExchangeSSPInventoryPublisherCampaignBid RequestBid Response< 50ms end-to-end bid latency
42ms
Median latency
P99: 78ms
180B+
Daily bid requests
Global volume
40+
Edge data centers
6 continents
99.97%
Uptime SLA
Last 12 months

Bid optimization

Proprietary algorithms adapt bidding strategy in real-time based on conversion probability, viewability, and competitive landscape.

Bid shading

Win auctions at minimum viable price in first-price environments.

Pacing algorithms

Smooth spend delivery with intraday budget reallocation.

Frequency management

Cross-campaign frequency caps with deduplication.

Exchange connectivity

Pre-integrated with major SSPs and exchanges worldwide.

Google AdX
Magnite
PubMatic
OpenX
Index Exchange
Xandr
TripleLift
Sovrn

Technical specifications

ProtocolOpenRTB 2.6, OpenRTB 3.0 (beta)
Auction typesFirst-price, second-price
Max QPS per node500,000
Creative validationPre-bid scanning, VAST 4.2
Geo targetingCountry, region, DMA, zip
Device detectionWURFL, custom UA parsing

Benchmark our RTB engine

Request a latency and throughput assessment against your current infrastructure.