Analytics & Attribution Platform

Move beyond last-click reporting. Multi-touch attribution, incrementality testing, and unified reporting across all programmatic channels.

Analytics Dashboard — Attribution Report
Total Conversions
24,891
Attributed Revenue
$1.2M
CPA
$18.40

Unified measurement

Consolidate performance data from display, video, CTV, and mobile into a single reporting layer. No more stitching spreadsheets across vendors.

Custom dashboards

Drag-and-drop report builder with 200+ metrics and dimensions.

Scheduled reports

Automated PDF and CSV delivery to stakeholders on any cadence.

API access

Pull any report data programmatically for custom BI integrations.

Attribution capabilities

Multi-touch attribution

Seven standard models plus custom algorithmic attribution using machine learning.

Incrementality testing

Geo-lift studies and holdout testing to measure true campaign impact.

Cross-device tracking

Probabilistic and deterministic cross-device graph for unified user journeys.

Offline conversion import

Match in-store and call center conversions to digital touchpoints.

Data warehouse integrations

S
Snowflake
G
Google BigQuery
A
Amazon Redshift
D
Databricks
A
Amazon S3
G
Google Cloud Storage
A
Azure Blob
F
FTP/SFTP

FAQ

What attribution models are supported?
Last-touch, first-touch, linear, time-decay, position-based, and data-driven (algorithmic) attribution. Custom model builder available for enterprise plans.
Can I export data to my warehouse?
Yes. Native connectors for Snowflake, BigQuery, Redshift, and Databricks. Scheduled exports via S3, GCS, or Azure Blob.
Do you support incrementality testing?
Built-in geo-lift and PSA testing frameworks with statistical significance calculators and automated report generation.

See your data unified

Schedule a demo focused on analytics and attribution for your media mix.